ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
tromium
How our Social Media Marketing service can help grow your revenue
No Two Platforms are the Same
We understand the value of catering to every unique social media channel.
Meet your audience on the platforms they live on with the right ad at the right time, and tap into the unique advantages of each paid social platform. We have experts in TikTok, Instagram, Facebook, Reddit, LinkedIn, Snapchat, Youtube and Twitter that merge creativity with data to connect you with your customers.
Find the Right Platform at the Right Moment
Tapping into historical data to reach audiences most similar to your existing consumer base.
Whether your business goal is building brand awareness, growing a community, or driving conversions, we will craft integrated, data-driven marketing campaigns to help you reach your exact goals. Using insights and continuous learnings from platform data, we put your brand in front of your target audience at the right place and the right time to deliver results.
what you get
What is included in our paid search marketing services?
When you partner with Tromium, you’ll gain access to our full range of paid Social Media Services. These services are designed to optimize every facet of your paid advertising, including:
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ad services
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Tromium, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Tromium is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
“Tromium Limited’s Social Media Marketing is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
technical director
The proof is in the numbers
Why Social Media Marketing can bring in the numbers
38%
Customer Acquisition Cost (CAC)
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about Social Media Marketing
Looking to learn more about Social Media Marketing for your business? Browse our FAQs:
At Tromium, we leverage Paid Social as a key channel for growth experimentation to test and iterate on variations of copy and visual design that prove to be the most impactful for our clients. We strategically spend advertising dollars on a variety of social networks (Facebook/Instagram, TikTok, Pinterest, Reddit, Twitter, Snapchat etc.) to deliver the right message, to the right audiences, at the right time in order to increase brand awareness, website traffic, and lead generation.
Tapping into a diverse mix of social networks helps you reach the unique user bases of each channel, giving you the opportunity to promote your product or service to millions of potential customers for a fraction of the price. Hiring Tromium as your Paid Social agency will put you ahead of the competition and will help you get the most out of your paid social strategy
Tromium has expertise in social media ads across all social network platforms, including Facebook, TikTok, Snapchat, WhatsApp, Instagram, Twitter, Pinterest, and Reddit. This expertise, along with our rapid experimentation framework, puts us in a unique position to help you find audiences and the proper social channels for your brand. Our experiments allow us to quickly identify the most impactful mix of channels, audiences, messaging, and design that perform at every stage of the funnel.
Similar to other marketing channels, competition has increased across the most prevalent social channels over the last few years, which has in turn led to increased costs. Tromium’s unique approach lies in leveraging a variety of social channels, rather than putting all advertising dollars behind Facebook/Instagram. Especially in light of the iOS 14 changes, Tromium has been nimble in spearheading channel diversification for our clients, leading to deeper and more holistic insights that drive our growth strategies. Finding resources to understand and manage across all the available social media platforms is no easy task. Working with a social media marketing agency like Tromium can help build a strategy that leverages the strengths of various social channels (based on the client goals) in order to drive impactful results.
